Waze Co-Founder Uri Levine updates his book
The book, titled “Fall in Love With the Problem, Not the Solution," includes a new chapter on crisis management and survival mode.
Do you use the popular app Waze as a navigation aide? Many, including yours truly, do.
In an article published in The Times of Israel, Waze Co-Founder Uri Levine tells the story of how he once asked his then 17-year-old son to drive him to the airport.
“I can’t dad, my phone is broken,” said Levine’s son, implying that he wouldn’t be able to use Waze.
“I’ll tell you how to get there,” a baffled Levine said. “But how will I get back home?” his son responded.
Google acquired the community-based traffic and navigation app in 2013 for more than $1.1 billion — setting a record at the time for the largest amount paid by a tech firm to an app maker. It is also an important reminder of what’s most important as revealed in the 2025 edition of Levine’s book, “Fall in Love With the Problem, Not the Solution.” It tackles a variety of subjects based on the experience of running Waze and other start-ups Levine has worked with. These include:
- How to evaluate if an idea is worthy of a start-up;
- What is required of a Chief Executive Officer;
- How important it is to make sure the problem you are tackling actually affects a large enough audience;
- How to raise money and juggle investors; and
- The immense dilemma of whether to sell a company or hold on to it.
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