Stories of Technology, Innovation, & Entrepreneurship in the Southeast

Patricia Nash Designs, the vintage-inspired handbag and accessories brand based in Knoxville, has announced that Beatrice MacCabe has officially joined the team as Vice President of Brand and Marketing. In this newly created role, she is poised to energize the brand and expand its audience with fresh, innovative strategies.

With more than 20 years of experience leading marketing, creative, and product strategies for top global brands like Wear Felicity, Vera Bradley, and Fossil, MacCabe is a powerhouse in brand building. She’s a proven expert in creative leadership, innovative marketing, and driving customer engagement. At Vera Bradley, MacCabe spearheaded initiatives that grew the brand’s revenue to $400 million while attracting younger customers and launching new vibrant collaborations.

Bringing that expertise to Patricia Nash Designs, she aims to reshape the marketing landscape with a bold, contemporary vision that amplifies the brand’s presence both in-store and online. From forging new partnerships to enhancing community connections, she is set to transform customer engagement and attract a broader audience of shoppers who are unaware of the brand. Expect a lineup of creative campaigns, exciting collaborations, and unforgettable events as Patricia Nash Designs celebrates its 15^th anniversary in 2025.

“Bringing Beatrice on board is a game-changer for us. She is the missing link we needed to execute our new rebranding and marketing strategy,” says Nash, Chief Executive Officer and Founder of Patricia Nash Designs. “Her unique blend of creativity and strategic insight is just what we need as we gear up for our 15th anniversary. Beatrice has a real gift for connecting with people in fresh, exciting ways, and we’re thrilled to see how she’ll breathe new life into Patricia Nash Designs. From innovative marketing campaigns to engaging customer experiences, we can’t wait to embark on this new journey together!”

Over the last year, Patricia Nash engaged a national research firm and Brand Design company to evaluate the brand’s positioning and opportunities for growth. The Brand discovered low awareness compared to its peers, however, it had a retention rate higher than most of those same peers.

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