Opinified brings AI to the survey scene
The Bristol-based company was a participant in the 2024 Pitch competition at FoundersForge.
Have you ever filled out a survey? Of course, you have, we all have. But, have you ever had a particular piece of feedback you wanted to provide, but weren’t given the opportunity due to how the questions were asked?
Companies currently create a standard list of questions to be answered by each customer that won’t change much between responses.
For example, rate your experience from one to ten. Rate leadership from one to ten. Do you have any additional thoughts?
Logan Stiltner, the Founder of Opinified, is taking the boring, standard questions off the table and replacing them with interactive, thought-provoking conversations that uncover insights you never thought to explore. Opinified aims to engage with your customers for you to help uncover that hidden piece of valuable feedback that enables businesses to maintain a much closer relationship with their customers.
“The idea came from a survey that was sent to me from my boss at my full-time job. It was about something we were doing internally at our company. But it wasn’t asking any of the right questions. I had a lot of feedback to give, and no place to put it,” Stiltner said.
That’s when he spiraled into the idea of creating a survey platform that would harness the power of Large Language Models to keep surveys more conversational and analyze the responses automatically. The thought behind Opinified is that its dynamic nature will lead companies to more valuable insights than what could be obtained from alternatives.
“You’re getting feedback that you didn’t know you needed to ask,” he said. “The questions could be multiple choice, but much of it would be this open dialogue with the choice for a respondent to provide either a typed or a spoken response.”
Opinified currently has a website that showcases an interactive demo where users can experience the product. The first question will always be the same, but upon answering the initial question, the rest of the survey will be interactively created, with each question being based on the respondent’s prior answers. It leads unique users down unique pathways, showing the dynamic nature of the platform.
Stiltner is a self-taught software developer who lives in Bristol. He’s been drawn to software development since middle school and has been working on it as a career for about a decade. Opinified is his first experience building a start-up.
“This is the first real effort I’ve given to building a business. It’s been a long-standing dream of mine, and I think it would be great if it gets big enough to do it full-time, but we are just seeing where the wind takes it right now,” Stiltner said.
In his full-time role, Stiltner is a web developer with Creative Energy, a marketing agency based in Johnson City.
As a first-time founder, Stiltner took the courageous jump to launch his company at a public, community pitch competition in Johnson City. “The Pitch” is hosted each year by FoundersForge and selects only a handful of companies to participate. Opinified was one of them.
“When I first heard about The Pitch, I thought absolutely not. It was far out of my comfort zone and unlike anything I’d done before. But my wife strongly urged me to reconsider, knowing I’d always wanted to start a business for a very long time. This was when I realized, it was not about keeping me comfortable; it was a defining moment to choose between staying safe or pursuing my dreams, and at that point, there was only one option left on the table for me,” Stiltner said.
The Pitch was a great success and launching point for the Opinified platform!
At this stage, Stiltner said he is primarily looking for partners to beta-test the platform and provide feedback to help shape the future of Opinified. Anyone interested in shaping the future of Opinified, and finding out what Opinified can do for their business should join the waitlist at this link.
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