Stories of Technology, Innovation, & Entrepreneurship in the Southeast

WATE-TV is the broadcast media partner for “Innov865 Week.” As part of that relationship, the station has produced a series of “Elevator Sessions” featuring the six start-ups pitching on Thursday (September 22) at “Start-up Day.”

Today, we feature pitches from two of the six start-ups vying for the $5,000 prize.

• First up is Daniel Lawhorn of AirFlare. The start-up partnered with NASA to use its metabolic analysis technology to develop a fitness tracker that can personalize a person’s workouts, diet, and fitness plans based on their metabolism. With this technology, a person can determine whether he or she is burning fat or carbohydrates when working out; at what pace he or she should be exercising for maximum athletic performance or weight loss; and whether more recovery time is needed.
• Next is Jay Crawford of Hot Transfer Network. The company is an online, HIPPA secure marketplace that allows regional networks of credentialed doctors to actively facilitate hospital to hospital transfers. An orthopedic surgeon, Crawford is familiar with the problems that can arise when a hospital needs to transfer a patient to a different facility to receive treatment. Using this system, hospitals can save time and money, reduce conflict, and improve patient outcomes with faster treatment.

For more information and to register for “Start-up Day” at the Bijou Theater, click here.

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