Knoxville’s Yee-Haw becomes exclusive craft beer vender for the Vols
The popular brewing company was founded by UT Alumni in 2015.
The University of Tennessee, Knoxville (UTK), Learfield’s “Vol Network”, and Yee-Haw Brewing Company are excited to announce a multiyear partnership designating Yee-Haw as the Exclusive Craft Beer of the Tennessee Volunteers. This new collaboration brings together this special group of East Tennessee organizations, all rooted in their love of the Vols.
As part of the partnership, Yee-Haw will release Vol Lager, the first-ever officially licensed, co-branded craft beer with UTK.
The brewing company said in a press release, “A good ol’ premium lager, born in the Tennessee hills, Vol Lager will taste like Home Sweet Home to Volunteer fans and rival SEC fans who come to Knoxville in the years ahead. Full of flavor, yet drinkable, Vol Lager will be available in both 12 oz and 19.2 oz packaged cans as well as draft, available in Yee-Haw taprooms and wherever Yee-Haw is enjoyed, starting in mid-August.”
Additionally, all Yee-Haw taprooms will become the Official Watch Party locations for all Tennessee athletics. Fans should also expect a co-branded merchandise line to hit shelves soon.
“Tennessee just finished their best year in athletics ever, and we couldn’t be prouder to join the team,” said Joe Baker, Founder of Yee-Haw. “Jessi and I have been cheering for the Vols since we could walk, and now being their partner is a dream come true.”
Founded by UT Alumni, Yee-Haw is a local company that started in East Tennessee in 2015. The taproom off Broadway opened in 2023 and has become a huge success.
“This is an incredibly exciting time in our Athletics history, and as we continue to promote the power of the Tennessee brand, our partnership with Yee-Haw is a natural fit,” said Steve Early, Vice President and General Manager of the Vol Network. “To have the opportunity to partner with such a popular, hometown craft beer favorite like Yee-Haw is something we believe adds considerable value to the Vol fan experience.”
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