Stories of Technology, Innovation, & Entrepreneurship in the Southeast

A new publication from the Kauffman Foundation examines the demographics of today’s entrepreneurs. Among the findings are these:

• In 2020, about 4 in 10 new entrepreneurs were women, consistent with recent years but reflecting an overall larger gap since 1996.
• In 2020, more than half of new entrepreneurs were white and about 1 in 5 were Latino. Between 2019 and 2020, the share of new entrepreneurs who were Black increased slightly, and the share who were Asian, Latino, and white decreased slightly. The overall trend since 1996 has been a decline in the share of new entrepreneurs who are white, and an increase in the share who are Asian, Black, and Latino.
• New entrepreneurs were largely under 44 years old in 1996, and were more likely to represent all ages by 2020.
• More than 1 in 4 new entrepreneurs in 2020 were foreign-born, more than double the share in 1996.

Click here to access the report.

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